About us

About us

Freedom Flooring is a Kiwi-owned and family-operated timber flooring business proudly serving Auckland for over two decades. Our strong family values inspire the dedication, care, and attention to detail we bring to every project.

"Each time we walk into a room, we ask ourselves what would we be happy with?"

How can our handcrafted timber floors transform this space? This willingness to create long-lasting value for clients keeps us at the top of our industry — Phil Rowe, Owner

So who are Freedom Flooring?

  • With a passion for transforming spaces, we take great pleasure in making our customers' dream homes or commercial projects a reality through our beautiful timber flooring. Our cheerful team is dedicated to adding measurable value to every project we undertake.

    The key to Freedom Flooring's success is a shared set of principles, with a strong emphasis on helping others. We care for our customers and our team. Our approach to business is all about rolling up our sleeves, putting our shoulder to the wheel, and getting things done efficiently and with purpose.

  • Over the last two decades, we've had the privilege of collaborating with talented builders, architects, and designers on some remarkable projects. Our reputation for excellence keeps them coming back, and our long-standing relationships with many clients have even turned into friendships.

    At Freedom Flooring, we thrive on the trust and loyalty of our clients. Their strong word-of-mouth referrals keep us in high demand and allow us to build lasting relationships. We love meeting new people and introducing them to our services. So, a warm welcome to our newest reader and future customer!

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Why choose Freedom Flooring?

At Freedom Flooring, welcoming new clients means welcoming fresh ideas and inspiration into the Freedom Family.

Every project brings new creative opportunities, and we love sharing the results with the world—it's all part of a continuous, exciting design journey.

If you've always dreamed of having a timber floor, our motto is simple: "If you want one, we’ll make it happen." We’re committed to helping you find a solution that fits both your budget and timeline.

Let's Connect
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Leading the Way in Timber Flooring

As leaders in the timber flooring industry, we’ve had the privilege to work on a wide range of projects, from prestigious, award-winning buildings designed by local and international architects, to more personal ventures like:

  • New builds or renovations for first-time homeowners
  • Home upgrades for growing families
  • Empty nesters treating themselves to their dream home
  • Developers focused on balancing quality with financial viability
  • Insurance claims—trust us, we’ve seen it all!

Our team

  • Phil, Owner

    Phil, Owner

    Born in Auckland South Side.
    Talents and abilities: Able to charm the skin off a snake.
    “Best dad in the world” (disclaimer: quote taken from own children).
    No one is perfect, so Phil Is rubbish at: Cleaning toilets and bathrooms, and cooking.

  • Thomas, Project Manager

    Thomas, Project Manager

    Born in Auckland West Side.
    “Best dad in the world” (disclaimer: quote taken from own children).
    Talents and Abilities: Is able to get through an extraordinary amount of work.
    No one is perfect, so Thomas is rubbish at: Not stealing other people’s work

  • Lorraine, Office Manager

    Lorraine, Office Manager

    Born in Auckland.
    “Best mum in the world” (disclaimer: quote taken from own children).
    Talents and abilities: Able to keep a COMPLETELY clear email inbox – I know right!
    No one is perfect, so Lorraine is rubbish at: Taking the tags off her clothes before she sells them again, and hiding receipts

  • Brenda, Marketing Manager

    Brenda, Marketing Manager

    Born in Auckland East Side.
    Talents and abilities: Is Perfect.
    “Best mum in the world” (disclaimer: quote taken from own children).
    No one is perfect, so Brenda is rubbish at: Thinking she’s not perfect.

  • HyunGyu (Q ), Master Sander

    HyunGyu (Q ), Master Sander

    Hails from: Seoul, South Korea
    Talents and abilities: stronger than someone half my age, and am excellent grandad
    Is rubbish at: Cooking this is not a job for me!

  • Adan, Master Sander

    Adan, Master Sander

    Hails from: Auckland north shore
    Talents and abilities: An epic dad with an awesome grin
    Is rubbish at: Hanging up his towel

  • Johan, Master Installer

    Johan, Master Installer

    Hails from: Ten Post, the Kingdom of the Netherlands
    Good at: Playing with his kids
    Rubbish at: Putting his washing in the basket

  • Greg, Colourist

    Greg, Colourist

    Hails from: Auckland, South
    Good at: a culinary genius and artist extreme
    Rubbish at: Going to bed early

  • Paul, Master Installer

    Paul, Master Installer

    Talents and abilities: Building and Gardening
    Is rubbish at operating a mobile phone

  • Stefan, Master Installer

    Stefan, Master Installer

    Hails from: Cape Town, SA
    Talents and abilities; Rock Climbing, Keeping his tools and site extremely clean,
    Is rubbish at: Cooking!

  • Rodger, Master Installer

    Rodger, Master Installer

    Talents and abilities: Surfing, master of Parquety Flooring (it's art)
    Is Rubbish at: Nothing!

  • Ratima, Master Sander

    Ratima, Master Sander

    Hails from:
    Talents and abilities:
    Is rubbish at:

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Which floor is right for you?

The good news is you are looking at the right company – we can help!

Freedom Flooring relishes taking on exciting challenges, there really isn’t a design, plan or client that is beyond our scope of work as you can observe in our gallery pages. Solid and engineered boards are available in different lengths, heights and widths to suit the application.

View Benefits
"The whole team I dealt with were personable, knowledgeable & skilled." — Sean & Liz Kelly
"Amazing service, very respectful, professional and polite team of installers, kept to their promises." — Wendy Cohen
"Incredible company, incredible people, incredible workmanship. Couldn’t be happier :)" — Claire Grove